Take a data product approach to (finally) achieve Customer 360

Despite the massive investments companies have made in their Customer 360 programs, delivering a real-time, trusted, and complete view of the customer remains an illusive goal.

Conventional approaches (like CRM, MDM, CDP, and Data Virtualization) have failed to deliver on the promise. In fact, a recent Gartner survey shows that only 14% of companies have realized the full promise of Customer 360, but more than 70% are still working to get there.

We’ll introduce a transformational approach to complete your current Customer 360 initiative in weeks, using a data product approach, and while leveraging your existing investments.