Big data is imperative to business—and the amount of data in circulation and storage needed increases daily. Most forward-thinking businesses recognize the value of this data and leverage it as a decision-making factor for business strategy, but they don’t use it to its full potential. Unfortunately, most big data exists in silos that bog down its effectiveness.
Read more: https://www.forbes.com/sites/danielnewman/2017/02/07/data-as-a-service-the-big-opportunity-for-business/#36691e4e24d9