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MARKET RESEARCH

Gartner® Market Guide for Synthetic Data Generation

Synthetic data generation is revolutionizing how enterprises approach software testing, AI/ML development, and analytics. This new Market Guide from Gartner® provides a comprehensive overview of the synthetic data landscape, including a comparison to data masking, and coverage of leading vendors. Learn how to leverage synthetic data to enhance privacy, accelerate innovation, and reduce costs.

Gartner® Report on Test Data Management

Inside the report: Synthetic data strategies and tools

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Unlock the potential of synthetic data

Enhance data privacy compliance while accelerating software testing and innovation.

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Choose the right techniques

Guidance on selecting rule-based, AI-driven, or other synthetic data generation methods.
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Compare synthetic data vs. data masking

Understand the advantages and disadvantages of each per use case.
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Identify leading vendors

Evaluate tools offering comprehensive masking and synthetic data solutions.