Our new logo reflects our disruptive data product technology, empowering enterprises to leverage their data as never before.
Table of Contents
We’re Ready to Paint the Boat!
Our Vision
How Our New Logo Reflects the Vision
They say that you should be able to steer the boat before you paint it.
K2view emerged from the pandemic as a revitalized company, with a crystal-clear focus, poised to disrupt the way operational data is organized and leveraged – to deliver unprecedented business value to data-intensive enterprises.
Now that our boat’s ahead in the data race, it’s time to paint it.
K2 is the 2nd highest mountain on Earth, after Everest, and the hardest peak to climb. But from the top, you get an incredible 360-degree view of the world. We call that vista the “K2 view”. Now you know.
At K2view, we’re conquering the highest summit in data management – providing enterprises with a single, trusted, real-time view of the business – by connecting disparate data silos, across the organization.
Our Data Product Platform applies a “business lens” to real-time data, making the data instantly understood by, and accessible to, anyone who needs it.
We break through organizational and technology barriers. In a federated data mesh, for example, we let business domains create, and use, their own data products. In a centralized data fabric, we let IT build data products together with citizen data engineers. And when it comes to test data management and data masking, we let quality and DevOps teams get at the test data they need, and mask it, if necessary – in minutes.
Our new icon symbolizes the 3 main values we deliver to our customers:
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Value |
Illustrated by the… |
|
1. Connecting disparate data silos |
Merger of the “k” and the “2” |
|
2. Productizing data |
Square box (i.e., data product container) |
|
3. Breaking technology barriers |
Characters extending outside the box |
Our full logo starts with the merged “k2” (in true blue), followed by “view” (in basic black). The font is bold, simple, and straightforward – which is how we conduct our business, and ourselves.