2025 State of
Test Data Management
Data privacy crisis in software testing:
only 7% of companies fully compliant
The looming crisis in Test Data Management
Faster software development, driven by Agile and DevOps, is facing a critical bottleneck: inadequate test data management (TDM). Outdated legacy tools and manual practices are creating a dangerous chasm between the demand for rapid releases and the absolute necessity of data privacy.
Our survey reveals a shocking reality: only 7% of companies report being fully compliant with data privacy regulations in software testing. This isn't just about ticking a compliance box; it's about protecting businesses. Non-compliance exposes companies to crippling fines, irreparable brand damage, serious security breaches, and ultimately, slower, more costly development cycles.
with regulations
The main culprit? Outdated, legacy TDM tools that are no longer fit for purpose.
The C-Suite disconnect:
Out of touch with test data challenges
A major problem lies in how drastically the C-suite's perception of test data management differs from the daily struggles faced by the teams responsible for it. Our survey exposes a shocking disparity: 49% of C-level executives believe their current TDM tools and processes are satisfactory, while a mere 5% of managers and team leads—those actually working with the data—agree.
This disconnect has far-reaching consequences, impacting everything from test coverage to development speed and overall efficiency.
C-level executives
Team leaders
Unlocking the potential of modern TDM
Modern TDM solutions offer a way to break free from legacy constraints, promising to dramatically accelerate testing cycles, expand test coverage, ensure ironclad data compliance, and bolster security. These solutions provide powerful capabilities like data subsetting, synthesis, transformation, aging, anonymization, reservation, and rollback—all essential for efficient and secure testing. Despite these clear advantages, adoption remains sluggish. Companies are understandably hesitant to undertake the complex and often daunting task of migrating from deeply entrenched legacy systems and processes.
However, the long-term benefits of modernization far outweigh the initial challenges. Forward-thinking organizations are recognizing that embracing modern TDM is no longer a luxury, but a necessity to remain competitive.
Addressing the top TDM challenges:
Compliance, integration, and manual processes
Our survey reveals the critical pain points organizations experience when attempting to leverage TDM tools, highlighting significant hurdles in data privacy compliance, CI/CD pipeline integration, and reliance on manual processes. These challenges must be addressed to unlock the full potential of modern development practices.
40%
Struggle with discovering and masking Personally Identifiable Information (PII)
38%
Face difficulties integrating test data provisioning with CI/CD pipelines
35%
Are still manually scripting to extract test data from production databases
Don't Be a Statistic: Get the report and
take control of your test data
The 2025 State of Test Data Management Report is your key to avoiding becoming another statistic. It provides the critical insights you need to understand the risks, benchmark your current practices, and make informed decisions about your TDM strategy. This report exposes the critical disconnect between C-suite perception and on-the-ground realities, empowering you to bridge that gap.
Don't let your company be part of the 93% facing crippling data privacy penalties and costly development inefficiencies. The report reveals the growing complexity of test data provisioning and, more importantly, how you can streamline it with modern TDM solutions to gain a competitive edge. Download your copy today and take the first step towards a more secure, efficient, and compliant test data management strategy.
