In the News

Cellcom Israel Implements Vlocity and Salesforce – underpinned by K2View real-time 360 data platform – for B2B and B2C Digital Transformation

Mar 10, 2018

K2View Fabric delivers real-time 360 data for Vlocity Communications’ and Salesforce’s replacement of Cellcom Israel’s previous CRM systems.

NETANYA, Israel, and SAN FRANCISCO, CA – March 8, 2018 – Vlocity, Inc., a leading industry cloud company, today announced that Cellcom Israel Ltd., (TASE: CEL, NYSE: CEL) one of Israel’s largest mobile operators with a broad range of telecommunication services, has successfully completed the first phase of its B2B and B2C digital transformation program. Cellcom Israel deployed advanced, cloud-based customer relationship management (CRM) and business support system (BSS) applications from Vlocity and Salesforce to provide more than 2,500 of its sales, service and retail professionals a 3600 customer relationship view and enable efficient lead and opportunity management. Integrated with Cellcom Israel’s back-office systems, the new solution helps Cellcom Israel employees deliver quality customer service, work more efficiently, and effectively upsell and cross-sell bundled services.

Cellcom Israel operates in one of the world’s most competitive markets and has historically differentiated itself on the basis of its innovative and comprehensive services.

Cellcom Israel selected Vlocity Communications and Salesforce to replace its previous CRM systems. Cellcom Israel found that Vlocity Communications and Salesforce applications delivered advantages on multiple fronts, including speed to deployment, accelerated time-to-market with new offers and streamlined service delivery. Vlocity Communications leverages the omnichannel and OmniScriptTM technology capabilities compatible with Salesforce Service Cloud and includes a comprehensive suite of CRM, all built on Salesforce, the world’s #1 CRM.

Benefits of “Polaris” Program are Quickly Realized

Through its “Polaris” transformation program, Cellcom Israel provided its sales and service professionals a 3600 view of each customer relationship by consolidating relevant information from several disparate backoffice systems and presenting it in a single, intuitive user interface. To get access to customer data in real time, Vlocity worked closely with their partners at K2View, a leading data-as-a-service platform provider. Cellcom Israel also streamlined its business processes and delivered advanced functionality for sales processes.

Building on the success of this deployment, Vlocity will continue working with Cellcom Israel to implement additional CRM processes.

“Our employees can now view each customer’s devices and services, as well as access billing and service history to efficiently address customer inquiries and pursue upsell opportunities without requiring the use of multiple systems,” said Ron Shvili, Cellcom Israel’s Chief Technology Officer. “Our front-line staff love our new system and we’re starting to notice efficiency gains. We’re committed to providing a superior customer experience.”

“Cellcom Israel is one of Israel’s most innovative service providers, with a leadership team that embraces the latest state-of-the-art technologies in customer management,” said David Schmaier, Founder and CEO, Vlocity. “We are delighted to play a leading role in Cellcom Israel’s digital transformation program and are excited by the rapid progress we’re making together.”

Read the full press release.

Salesforce and others are among the trademarks of, Inc.


About K2View Fabric

K2View Fabric is a real-time 360 Data as a Service (DaaS) platform designed for the digital world, enabling rapid deployment of transformational experiences, without disruption or stress to business critical source systems. K2View Fabric easily connects to virtually any data source, organizes the data around what matters most to your business (such as customers, stores, transactions or products), stores it in individually encrypted micro-databases, and exposes it in real-time to any device, application or service while keeping it continuously synchronized and refreshed. What’s more, it’s an end-to-end platform built from the ground up to meet the security and scalability demands of the world’s largest enterprises, allowing them to deliver innovation solutions in just weeks.

About K2View

K2View, a leading 360 Data as a Service (DaaS) platform provider, rapidly brings together all the valuable data scattered and trapped across an enterprise’s systems, to create a holistic 360 view to power transformations and innovations solutions in areas like customer experience, cloud enablement, operations, test data management and risk and compliance – including GDPR compliance. Our vision is to enable every industry and every organization to quickly and easily access and control all their data. All the data you need. They way you need it.  In weeks, not years.  Working with our partners Vlocity & Salesforce, our platform accelerates time-to-market associated with clients’ cloud-based CRM initiatives  Learn more at and follow us at @k2view.

About Vlocity Communications

Vlocity Communications™ takes advantage of the omnichannel capabilities of Salesforce Service Cloud and includes comprehensive Enterprise Product Catalog, CPQ (Configure-Price-Quote), Contract Management, Retail Clienteling and Order Management functionality, and a comprehensive library of pre-built sales, service and billing inquiry management processes. Engineered specifically for communications service providers, Vlocity Communications conforms to TM Forum industry standards, and integrates flexibly with third-party systems through pre-built APIs and web services. For more information on Vlocity Communications, please click here.

About Vlocity

Vlocity, a leading industry cloud software company, empowers companies to deliver unified, industryspecific customer experiences. Vlocity industry cloud apps are modern cloud and mobile software that embed industry-specific functionality, best practices, and business processes for customer-centric industries. Built in partnership with Salesforce, the world’s #1 CRM company, Vlocity industry cloud apps leverage the omnichannel capabilities of the Salesforce Customer Success Platform to enable companies to achieve faster business agility and time-to-value from the cloud. Learn more at and follow them at @vlocity.


Media Contacts


Tracy Manning



Bhava Communications for Vlocity

Rachel Austin